Personalise Salesforce
One of the important advantages is the maturity of Salesforce, which means: the solutions function flawlessly. You can set up your platform on two levels:
Out-of-the-box functionalities, which any administrator can customise without requiring any coding/programming knowledge. For example, setting up: the look and feel of layouts, sales automation, alerts (for large sales opportunities, for example), authorisation per employee, the forecast function and much more.
Custom development, to embed functionalities that are not available in (a specific solution of) Salesforce. Such as a certain screen that your company needs or a specific app.