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A visitor who comes to your website for the first time has different needs than a returning customer. With Account Engagement, you know who you are talking to and what to say.
In Account Engagement you create and manage marketing campaigns. Subsequently, the response of recipients is measured (e.g. click behaviour) and each recipient is given a score. People who show the most interest score the highest and are your best leads.
In this way, your marketing team ensures a constant supply of high-quality leads, which the sales team can convert.
You can decide for yourself which score you assign to certain (inter)actions from and with a recipient of your marketing message. You can then create a task for when a recipient becomes a lead, a prospect or a customer. This way you send the right message at the right time, which is of course the key to conversion.
Linking with Google AdWords is also possible (paid leads are the most reliable leads). With Account Engagement, you look beyond the cost per click, you get an idea of the effect of AdWords on your business result and why people pull out somewhere in the funnel.
With dynamic content, you can tailor the structure of a landing page to the visitor. Adjust the content or layout, based on the ad, link or affiliate that brings the visitor to your website. You then analyse the effect of the landing pages with A/B or multivariate testing, thus optimising every step of the funnel.
Set up your funnel based on data, behaviour and test results.
Provide your sales teams with a constant supply of high-quality leads.
Make the marketing experience of your target group as personal as possible.
Specifically aimed at your B2B customers
The Salesforce CRM helps companies to form a relationship with their customers in a new way! We are the highest valued Salesforce Partner and will advise and guide you in your digital transformation.
Ontdek wat de klanten van je verwachten door gebruik te maken van Salesforce Marketing Cloud Account Engagement. Als je dit systeem wil integreren binnen je bedrijf, kan je best ons contactformulier invullen en wij helpen je verder. Bovendien kunnen we je bijvoorbeeld andere systemen uitleggen, zoals Mulesoft om alles op één online plaats te verzamelen.
