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Marketing continuously taps into trends and developments in the outside world. Campaigns are becoming more dynamic, more personal and therefore much more effective. And that is exactly what Marketing Cloud can do for you.
The rapid developments in the world of marketing are exciting and a gold mine for marketers. But how do you know for sure that you will get the most out of it? Salesforce combines the best of man and machine, with artificial intelligence (AI) in Marketing Cloud.
Where AI effortlessly processes the data of millions of unique customers into useful insights, you can use it to develop the perfect customer journey.
With Marketing Cloud, you have a CRM system that answers all your questions, allowing you to fine-tune better and better. The various tools within the system each have their own function and provide data about the how-what-where of your marketing activities.
That is already a wealth of information, but it becomes even more valuable when you combine results. In this way, every marketing euro is better spent.
Social Studio, to monitor everything being said and written about your brand online, where important messages (positive or negative) are prioritised. With this tool, you respond to trending topics, connect with your audience and consistently strengthen your brand with every post.
Journey Builder, in which you map out an omnichannel customer journey based on customer data. The journeys are dynamic so that you can immediately capitalise on new knowledge (e.g. a certain target group responds very well to your campaign).
E-mail Studio, an advanced e-mailing platform with templates, built by marketing experts based on best practices. You select target groups, send personalised e-mails and you can assess target group behaviour through A/B testing.
Advertising Studio, one platform to manage your marketing campaigns across all channels. Wonderfully straightforward. The results of advertisements go directly to your colleagues in Sales Cloud, who will know exactly what to do with it. Includes features to find similar audiences (in Facebook or Google) and boost awesome social posts.
Datorama, the tool that allows you to retrieve, analyse and capitalise on marketing data from more than 100 sources. Datorama makes separate links unnecessary. With just a few clicks, you can add any data source you want, such as Facebook, Adobe Analytics, Google AdWords, MailChimp or DoubleClick, and automatically use the most current version. This way you can work on cross-channel optimisations to improve your marketing performance
The Salesforce CRM helps companies build relationships with their customers in a new way! We are the highest rated Salesforce Partner and will advise and guide you in your digital transformation.
Heb je interesse om gebruik te maken van de Salesforce Marketing Cloud en de bijhorende tools, zoals Interaction Studio? Dan kan je best even ons contactformulier invullen. Wij nemen daarna zo snel mogelijk contact met je op om verdere afspraken te maken en te kijken wat we voor je kunnen betekenen. Onze Salesforce-ondersteuning gaat ver en je kan dus voor een optimale werking gaan.
