We are now part of
Strengthen your salesteam with SalesForce for automotive
Service:
Customers will receive notifications when new models have been launched, when it is time for the annual vehicle inspection or for winter tires. Wensink can continue to expand on this and thus link the marketing activities to the sales and service departments.
Insight:
Wensink gets to know the customers better and is able to meet (changing) needs.
Optimalisation:
Different processes run on the same platform and use the same information to form a central customer view and thus increase efficiency.
With Salesforce, the company is prepared for the future and can successfully manage its growth.
Wensink supplies transport vehicles to a fast-growing target group that would rather use a car or company car tan own one. They offer a complete package so that customers can travel sustainably and carefree—including options such as leasing, financing and insurance. To be able to deliver all this, Wensink used more than 120 different programmes. We reduced that to 3 main solutions.’
By implementing Salesforce, the internal organisation can collaborate much faster and easier. That was the first big win. The second is the fact that programmes within Salesforce communicate with each other. The marketing, sales and service departments can now anticipate the needs of prospects, leads and customers together.
Leijenaar: ‘As a Salesforce Summit Consulting Partner, we prepare our customers for the future. For example, Wensink is now focusing on targeted (personalised) promotions and offers, based on combined data from all available sources. Think of a notification that it is time for the annual vehicle inspection or planned maintenance. This personal interaction has strengthened the relationship between Wensink and his customers, as is evident by the significantly higher conversion rates.’
