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A complete overview of the customer:
Personalization based on interest:
Responding to customer needs:
123Zing's music method enables teachers to give interactive lessons to students and pupils. This involves frequent use of videos, music, and instruments. However, the organization maintains the philosophy that all businesses are tech businesses. This means that every organization is subject to the fact that the customer experience needs to be improved. This should not only be improved, but even exceeded.
Salesforce has made this development possible. Where the organization initially struggled with a lack of automation and scalability, a huge improvement has been made with reusable modules (flows, processes, and automation). 123Zing also struggled with the fact that information was located in different places. This made the customer profile unclear and caused confusion for both the organization and the customer.
As a Salesforce Summit Consulting Partner, we prepare our clients for the future. For example, 123Zing is now focusing on targeted (personalized) communication based on combined data from all available sources. This personal interaction has strengthened the relationship between the organization and its customers."
