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Higher levels of engagement and a increase in membership applications

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Strengthen your salesteam with SalesForce for sports - non profit

The result of our implementation

Using Marketing Cloud, KNLTB achieved higher levels of engagement and a increase in number of membership applications
Through strategic consultancy, KNLTB was able to send the right message, at the right time, to the right person
Service Cloud allowed for a higher level of member satisfaction

Following the integration of multiple platforms, all relevant customer information was centralized
With Experience Cloud the connection and collaboration with sports teachers was improved

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Challenges for KNLTB

KNLTB Members lacked a personal connection with the organization. This downgraded the members' experience and lowered membership applications
Data was siloed and scattered over multiple IT-platforms, resulting in an unclear overview of members and their personal data
The lack of a personal connection additionally resulted in low rates of engagement. Members were not properly informed, nor efficiently contacted
The lack of an adequate cross-channel service platform proved detrimental to the membership experience of KNLTB's members

New century

The 21st century provides many challenges for membership organizations. Primarily with regards to managing expectations from its' members. Topics such as personalization, optimal service and a full-fledged member overview, form the foundation of these challenges.

Achieving a goal by using Salesforce

With the implementation of Salesforce, Profit4SF assisted KNLTB with tackling these issues. The KNLTB is a Dutch tennis federation. Currently having approximately 600.000 members, KNLTB is the second largest sports federation in the Netherlands.

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Marketing Cloud

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Service Cloud

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Experience Cloud

Mobilise the power of an entire community

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